Gilt.com is a little something that you could call my ‘guilty’ pleasure. Also mentioned in a few of my previous posts, I just can’t get enough of it. I even have a separate folder in my e-mail to keep track of all of my steals. Gilt is one of the first things I check when I get to the computer, even before my e-mails and Facebook.
Gilt.com, a sample sale website spewing with designer clothing and discounted prices, is one of my favorite shopping sites. Although, one thing I didn’t realize about gilt.com, is that all of the merchandise that is put onto their site is first photographed and styled with THEIR models, THEIR stylists, THEIR photographers, and THEIR makeup artists. Honestly, I never would have guessed.
Everday, at noon, when I log into Gilt, I assumed it was the designer’s responsibility to send or include shots of their garments that were to be featured on the website. But, I was incredibly wrong. Gilt is responsible for all of the styling of merchandise, whether it be on the models or not, for the photoshoots that occur from 8am to 1am every single day, for the photography, and finally for the makeup.
Who would ever guess that this warehouse that is overflowing with fabulosity is located in the industrial Brooklyn Navy Yard? This is, of course, what is so great about New York City; the greatest things are where you least expect them.
One aspect that I find rather fascinating is that gilt.com probably wouldn’t be as popular and sought out after today if they didn’t incorporate their own models and styling into their sales. Alexandra Wilkis Wilson, the co-founder of Gilt explains that, “Gilt has to bring clothes to life. Otherwise, the garments literally lie flat.”
Gilt does such a great job at selling high-end designer clothing that customers literally can only visualize on themselves. They can’t hold it in their hands or actually try it on. And when spending a large chunk of money, even on discounted items, it seems to be quite a gamble. But, of all the items that I have purchased from Gilt, I have never been unstatisfied with their merchandise. The quality always meets, and more often then not, exceeds my standards. Wilson says, “This is about the purchase that’s highly emotional. We want you to be swept away. We want it to have all the visual cues, show you hot to wear it, how you might transform yourself. None of this,” she says, pointing to the vast office and commotion of people, “would happen if it was done on a hanger.”
Longtime friends, Maybank and Wilson bring the runway looks to an everyday lifestyle. And there definitely is a market for it with over 1 million shoppers a month. Which is exactly why if your googly eyes over a specific designer, you need to be there the second the sale starts. Otherwise, some other soul will be wearing your long sought after soles.
Become a member of www.gilt.com - your wardrobe won’t regret it!
THE GIRL IN THE YELLOW CAB