A stylish fashionista that I went to college with has found her self living the high-life out in Beverly Hills, California working for a high-end PR Company. When I heard she got this job, I knew that I had to contact her for an interview! And from what you’ll read below, you will understand why.
GIYC: So, you’re working for P3R Publicity inn Beverly Hills (awesome). What do you do?
Nicole: Yes, right off of Beverly Drive! P3R has three different departments: talent, fashion, and events. The talent department is more like a personal publicist for our celebrity clients while the fashion department does a lot of stylists pulls, wardrobe department pulls, celebrity gifting at our showroom, and set-up paparazzi shots. I work in the events department here and we specialize in on-site media coordination, event production, and coordination of celebrity attendance for things such as product launches, editor events, beauty breakfasts, movie premieres, fashion shows, editor and consumer events, press conferences, and in-store events.
GIYC: Have you been to any fabulous events yet?
Nicole: My first week here we had an event in Westlake Village for a restaurant opening called 9021PHO. It was one of our smaller events but a lot of fun nonetheless. Both Sofia Vergara and Kevin Connolly were there eating along with a few other celebrities who were all extremely nice.
Last night we had another event that we had been working on for the past month. This was a Pre-Grammy Event at Supperclub here in Los Angeles and it was for one of our high-end jewelry clients, as well as for The Breast Cancer Charities of America. The venue is unbelievable and everything came together nicely. It was really cool being able to work the red carpet and deal with celebrities first hand. Katie Cassidy from Gossip Girl was one of the celebrities there and we had Eric Roberts (Julia Roberts brother) son perform for everyone. Overall I definitely have enjoyed working in events although sometimes you don’t realize how much hard work is put into everything!
GIYC: What are your daily responsibilities?
Nicole: Our daily responsibilities always change from day to day. Recently, I had been doing a lot of emailing because we were sending the invitation out to all kinds of celebrities for our Pre-Grammy event and they each had to be personalized and sent to their specific publicists. We all sit in an office together and do everything on our computers from press releases to finding sponsors to events. They heavily depend on their interns so it definitely is a hands on job.
One thing I have been doing a lot is any of the design work, since I am the only one there who knows how to use the Adobe Design Programs (thank you AI).
For those that haven’t gone to AI, our school gives us more than a few classes on the Adobe Programs. I feel as though I could have graduated with a degree in the Adobe Programs as well. But, I’m definitely thankful for the extensive teaching on the subject, because it has become beneficial in more ways than one.
This is fun because I get to be creative and kind of do what I want. For example, the recent event we had I designed the invitation and for the restaurant opening I made a gift certificate to give to someone and then they wanted me to make more because Ryan Seacrest was going to give them away to more people.
GIYC: What is the best part about your internship?
Nicole: The best part I would say is all of the networking we get to do. Everyone knows so many people and always has an in somewhere, which is great to have! Working these events we are constantly surrounded by so many successful people of all ages who can potentially help us out in the long run.
GIYC: Working at P3R, has it made you ultimately want to work in PR?
Nicole: I knew I wanted to work in PR/Event Planning before this, which is why I felt this was such a perfect internship for me to gain experience and knowledge in this field. Now that I am actually doing it, I really enjoy it and definitely want to pursue a career in this area.
GIYC: What is a day like at the office?
Nicole: A day at the office is very long to say the least. I am not used to working 50 hours a week and sitting at a computer all day long so this is definitely something new to me. Everyone is very friendly and tries to lighten the mood when people are stressed, which is good to have. There are also always people in and out of our office because we have stylists pulls and celebrity gifting that goes on all the time. We usually all try to go and get food together and if you ever need to go grab a coffee or anything they are pretty nice about that too.
GIYC: Do you have to be available for events basically every day?
Nicole: When it comes to events, we typically only have 2-3 at the most a month because of all the planning that goes into it. Some interns have tried to get out of working the event in the evening and my bosses reply is always if you don’t want to work the events then you shouldn’t even be here to begin with.
GIYC: What has the internship taught you thus far?
Nicole: I think it has taught me a lot about what PR and Event planning exactly is and what makes for success. It is definitely a lot of hard, tedious work to pull off a great event but to me it is all worth it in the end!
GIYC: Your job deals a lot with events and night life of LA, what is your favorite restaurant and club you have been to this far?
Nicole: I am very lucky to have a wonderful boss who has taken me out to a lot of awesome places! I would have to say two of my favorite clubs have been Roxbury and Eden, which are both brand new places here. The atmosphere was great as well as the decor and venue itself. Definitely places to check out if you are looking for a good club. As for a restaurant, I haven’t been doing much eating out lately because of how busy my schedule is but my boss did take me out for an early birthday dinner to a sushi restaurant called Izakaya who is owned by Katsu-ya (a well known sushi restaurant here). The food was UNBELIEVABLE to say the least. I don’t think I have had better sushi then that!
I’m glad everything is going well, Nicole! Thanks again for taking the time to do this and I’ll definitely get in touch with you on my next L.A. trip! Enjoy your time out there!
THE GIRL IN THE YELLOW CAB